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2023 to bring changes in the content people consume: Dentsu International report
Dentsu International has compiled and released its 2023 Media Trends guide, pooling insights and forecasts from its global media agencies. This marks the second edition of the report, drawing on expertise from Carat, dentsu X, and iProspect. The report delves into significant media trends anticipated in the upcoming year. In the 2023 Media Trends analysis,…
Ensuring brand suitability in a digital-first world
India, one of the world’s fastest-growing economies, has experienced significant digital progress in recent years, driven by increased mobile usage and a surge in internet adoption. The country’s digital transformation, already underway, gained unprecedented momentum during the Covid-19 lockdown, providing over half a billion Indians access to a range of online services, spanning banking, education,…
Right mix of strategy and technology key to recession marketing: Experts
During this uncertain period, maintaining businesses and a stable financial position poses significant challenges. Industry experts advise marketers to adopt prudent strategies, emphasizing clever spending in marketing and technology as a key approach to navigate a recessionary economy. According to an IMF report, global growth is expected to decelerate from 6% in 2021 to 3.2%…
‘Marketers are only caretakers of the brand, it Is owned by consumers’
Certainly, social media is a critical aspect for brands and marketers, but the significance of data and insights from social listening cannot be overlooked. At the e4m Martech India Conference 2022, a panel convened to discuss the nuances between social listening, analytics, and intelligence, the tools and technologies employed for social listening, what metrics to…